Europe: digital share of ad spend 2002-2023

Published by Statista Research Department, Dec 5, 2024
In 2023, digital advertising made 63 percent of total advertising spending in Europe. In the last decade, the share more than doubled. In that period, digital ad expenditure in Europe increased from 27.9 to 96.9 billion euros.

Share of digital in advertising spending in Europe from 2002 to 2023

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Release date

June 2024

Region

Europe

Survey time period

2002 to 2023

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

14

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Statistics

Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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$0 USD
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